Meet Our Team

Our experienced team are committed to creating warm and vibrant communities that allow its homeowners to feel secure and thrive. 

Rob Nichols

Rob founded Serenitas in 2017 and has over a decade of experience in the residential land lease sector; previously founding Tasman Lifestyle Continuum, fulfilling the role of COO for Gateway Lifestyle Group and completing over 50 acquisitions of lifestyle communities. Prior to entering the residential land lease sector, Rob had a diverse career in funds management, corporate finance and as a chartered accountant both in Australia and overseas. He is deeply committed to creating secure, welcoming and engaging communities in highly desirable locations that allow homeowners to access high-quality affordable homes to unlock their financial freedom. Rob is passionate about increasing consumer awareness of residential land lease communities who is an active member of the industry body and a speaker at industry events.

Nathan Cleary

Nathan has over 20 years of financial management experience derived from working with blue-chip companies and privately held organisations. Strategically led, Nathan is a finance, investment and M&A professional specialising in finance, private equity and corporate advisory. A member of CPA Australia and a CFA Charter Holder, Nathan has previously held roles at Tasman Capital Partners, PricewaterhouseCoopers, Deutsche Bank & Nikko Private Investments.

Dean Walker

Dean has a wealth of experience in creating master-planned lifestyle communities and superior homes for people over 50. Leveraging his previous experience as an architect and an ethos of ‘purposeful design’, Dean leads an award-winning team to create low maintenance homes and luxurious community facilities that enrich the lives of people in our communities.

Marlene Cumming

Marlene has over 20 years of combined experience in real estate and the land lease lifestyle sector. Overseeing sales across our East Coast communities, Marlene is passionate about building a team that helps buyers navigate the journey to rightsize so they can find the home and lifestyle of their dreams in warm and welcoming communities

John Wood

Founder of Western Australia’s National Lifestyle Villages which now forms an integral part of Serenitas’ portfolio, John plays a pivotal role in the successful acquisition of properties and lobbying government for legislative reform. John has over 20 years of experience in the residential land lease sector and his entrepreneurial spirit helps build the development pipeline for Serenitas whilst providing product life cycle strategic counsel.

Victoria Rohrsheim

Victoria has over 20 years of experience in financial services and healthcare that has included roles in direct investment, operations, finance, compliance and human resources. Victoria is focused on the development and successful implementation of best-in-class business practices that deliver quality outcomes for the organisation and homeowners in our lifestyle communities. Victoria’s past roles included Financial Controller at Tasman Lifestyle Continuum.

Kevin Eidelman

Kevin is an accomplished finance professional with over a decade of experience in the property development and real estate sector. A fellow of the Chartered Institute of Management Accounts, Kevin specialises in establishing financial protocols to comply with accounting practices and implementation of streamlined processes that allows the business to scale with ease.
Cheyne Oxford Head of Marketing Serenitas

Cheyne Oxford

A strategically led marketer who specialises in considered purchases and emerging category sectors. Bringing over 15 years of marketing experience to Serenitas, Cheyne is focused on increasing category awareness, building iconic brands, enhancing the customer experience and promoting a culture of innovation.

Todd Gogol

Todd has over 20 years of experience in senior leadership across healthcare, transport, and aged care. He also holds a Master of Business Administration. Todd is dedicated to ensuring a first class experience for our homeowners, with a strong focus on developing and mentoring our dedicated WA team. He is passionate about serving our valued homeowners across our WA communities.

Shaun Forbes

Shaun has a comprehensive understanding of the lifestyle community sector with a background in sales and operations at award-winning communities. Leading a team of skilled professionals, Shaun is focused on delivering well maintained communities and promoting open communication channels with homeowners.

Sam Cohen

For 15 years, Sam has been deeply involved in the lifestyle living sector. Sam’s primary focus lies in cultivating and growing new communities, delivering operational excellence crucial for ensuring homeowners’ satisfaction. Sam leads a dedicated team committed to enhancing the quality of life for homeowners within Serenitas operated communities.

Our Communities